Vulnerable Consumer

Discover the groundbreaking insights in Vulnerable Consumer by Angela Y. Lee, published by Emerald Publishing Limited in 2024. This hardback edition spans 200 pages and delves into the intricate world of consumer vulnerabilities. In this compelling work, leading scholars push the boundaries of marketing, expanding the traditional marketing concept to foster a more equitable and understanding marketplace. Vulnerable Consumer offers fresh perspectives and innovative approaches, setting a new research agenda for understanding the challenges faced by consumers. Whether you're a marketing professional, researcher, or simply interested in consumer behavior, this book is an essential addition to your library. Explore how we can make the world a better place through improved marketing practices.