What is a 21st Century Brand?

Discover the transformative insights of branding in the modern age with What is a 21st Century Brand? by Nick Kendall. Published in 2015 by Kogan Page Ltd, this comprehensive hardback spans 432 pages, making it an essential addition to any marketer's library. This intriguing collection features essays from industry leaders and experts who challenge conventional branding concepts and encourage readers to expand their understanding of what a brand truly represents today. Dive into innovative strategies and practical advice that can enhance your client relationships and drive brand success in a constantly evolving marketplace. Whether you're a seasoned marketer or a newcomer to the field, this book provides the tools you need to thrive in 21st-century branding.