Where Asia Smiles

Discover the intricate relationship between culture and tourism in Sally Ann Ness's insightful book, Where Asia Smiles. Published by the University of Pennsylvania Press in 2002, this engaging volume spans 277 pages and delves into the complex dynamics faced by local communities in the Philippines and beyond. Ness sheds light on the tension that arises when local inhabitants both resent and rely on tourism, exploring how they strive to preserve their cultural identities while accommodating the influx of visitors. With a comprehensive anthropological perspective, this book offers readers a profound understanding of the economic and social ramifications of tourism in the Asian context. It's an essential read for anyone interested in cultural anthropology, ethnology, and the tourism industry. Immerse yourself in Ness's compelling narrative, and gain valuable insights into the challenges and opportunities that shape the hospitality landscape of Asia.