Winning At Innovation

Unlock the secrets of successful innovation with Winning At Innovation by renowned marketing expert Philip Kotler. Published in 2015 by Palgrave Macmillan, this insightful paperback spans 272 pages and presents a transformative framework for driving innovation throughout all levels of an organization, rather than limiting it to just research and development departments.

In this groundbreaking book, Kotler, alongside co-author Fernando Trias de Bes, introduces a unique model that empowers businesses to embrace innovation as a shared responsibility. Discover how to cultivate a culture of creativity and effectively implement innovative strategies to stay ahead in today's competitive landscape. Perfect for business leaders, marketers, and anyone interested in fostering an innovative spirit within their organization, Winning At Innovation is an essential addition to your professional library. Enhance your understanding of innovation with Key insights from two of the industry’s leading thinkers.