Women and Consumer Culture in Early Twentieth-Century Japan

Discover the fascinating transformation of consumer culture in early twentieth-century Japan with "Women and Consumer Culture in Early Twentieth-Century Japan" by Tomoko Tamari. Published in 2023 by Taylor & Francis Ltd, this insightful hardback spans 200 pages and offers a unique perspective on how emerging femininity shaped the marketplace and societal norms for Japanese women.

In this compelling work, Tamari delves into the intricacies of consumerism, exploring its intersection with visual culture, body studies, sociology, media and film studies, as well as retail business studies and gender studies. This book is a must-have for scholars and enthusiasts interested in understanding the pivotal role women played in the evolution of commerce during a transformative era in Japan. Dive into this essential read and uncover how women's identities and roles were influenced by the burgeoning consumer culture of their time.