Word of Mouth and Social Media

Explore the dynamic intersection of consumer communication and modern marketing with Word of Mouth and Social Media by Allan J. Kimmel. Published in 2014 by Taylor & Francis Ltd, this insightful hardback spans 176 pages, delving into the vital connections between informal word of mouth (WOM) and the rise of social media platforms. Kimmel's expert examination reveals how consumer interactions shape perceptions and influence behaviors in today's rapidly evolving marketplace. Originally a special issue of the Journal of Marketing Communications, this collection is a must-read for professionals in marketing, management, and communication. Gain a deeper understanding of the power of oral communication in the digital age and learn how to harness it for marketing success. Don’t miss the opportunity to enhance your marketing strategies with this essential resource!