Words Matter

Explore the vital role of communication in the global business landscape with "Words Matter" by Elizabeth Keating, published by the University of California Press in 2016. This insightful book delves into the challenges of transnational communication, highlighting that a staggering one in five corporate projects falter due to misunderstandings, leading to significant financial losses. Keating's research showcases the nuances of communication breakdowns among even the most fluent English speakers, offering readers essential strategies for effective collaboration across borders. With 192 pages of thought-provoking content, "Words Matter" is a must-read for corporate managers, communication professionals, and anyone interested in improving their global interactions. Don't let your projects fall victim to miscommunication—discover how to navigate these complexities with this indispensable guide.