Yield Management

Strategies for the Service Industries

Preço de venda €110,55 Preço normal €130,45
Pristatymas gali užtrukti 2-3 sav.

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368 psl.

2001 m.

Minkštas viršelis

Código de barras: 9780826448255
Descrição

This text explains, outlines and illustrates the principles of yield management. The second edition contains new chapters on the areas in which yield management has caught on since initial publication, including railway pricing, sports event pricing, and more.