Advertising to Children on TV

Content, Impact, and Regulation

Preço de venda €161,00 Preço normal €196,42
Pristatymas gali užtrukti 2-3 sav.

Entrega rápida

224 psl.

2004 m.

Kietas viršelis

Código de barras: 9780805844887
Descrição

The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In