
18% de desconto
Advertising to Children on TV
Content, Impact, and Regulation
Preço de venda
€161,00
Preço normal
€196,42
Preço unitário
/
Indisponível
Por Barrie Gunter
Descrição
The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In
Advertising to Children on TV
